Origin: When the site was being developed, the name I wanted was roublard.ca. On the other hand, an individual had already acquired roublard.com. That’s when I decided to choose a unique name that few people won't be tempted to get, that is; roueblart.ca. And why .ca rather than .com? Because it allows users to indicate my location on the planet.

The definition of the word roublard in the positive sense: cunning and astute in defending its interests, hence the expression “cunning like a fox.”… An expression attested in 1678 in Antiquity which means a person with a great ability to solve problems or to get out of the most difficult situations. A philosophy to remember when trying to find solutions to small problems.